Here goes:
Events are in. The event and exhibition industry is set to hit a new peak in 2018 and accelerate again in 2019 (CEIR). People want to meet each other in real-time. IRL is back. (“In-real-life,” FYI.) With that in mind, we’re launching a new “Events We Love” editorial series featuring the industry’s most visionary event founders, leaders, and execs. Fill out this very, very brief 5-question form or nominate a colleague you would like to see featured.
Video content marketing is in (of course). Audio is, too. People have been saying this for years but there has never been a better time tech-wise to use video storytelling in paid social, Facebook Live, Instagram, and LinkedIn to build quality audiences all year-round. Now is the time to create your own show –think B2B video but with a consumer vibe — and build your own audiences that convert.
Cannabis is way in. Modern, metro, lifestyle.
2018 Buzzword(s)? We’re calling it: Analog Technology
We’re headed for a return in a big way to the analog, or IRL as a crucial complement to our digital lives. It’s that special, nostalgic, strategic something every type of business should consider. It’s all about URL + IRL. The phrase “Analog Technology” is just starting to get picked up by top industry blogs too, like this one from Shopify.
The analog experience enhances the digital (and vice versa) while being the bridge that brings people together in person — which, really, is everything.
Stay tuned for all things 2018.
-Jed
Get in touch.
CEO and Chief Strategist, 818 Agency.
Photo: Ilias Jimenez