Retail (R)Evolution: Luxury Meets Cannabis on June 14

Cannabis and hemp have exploded into a whole new genre of modern and luxury-minded wellness brands, beauty products, apothecaries, and media outlets. Who is leading this modern retail evolution? On June 14, we’ll discuss this topic with leading visionaries in the space.


A new wave of modern cannabis and hemp-derived products has entered the global retail mainstream.

Chicago-based market research firm The Brightfield Group predicts that hemp-derived cannabidiol (a.k.a. CBD, which is non-psychoactive) will be a billion-dollar market by 2020 — with an expected 55% annual growth rate.

According to Leafly, “the cannabis market only recently started adding luxury products that wouldn’t look out of place at Bergdorf.”

And along with it, an entirely new genre of design-forward, and luxury-minded visionaries in the modern Cannabis and Hemp space.

And more questions: Are apothecaries the new dispensaries, or vice versa? Are traditional retailers (large and small) prepared for this new lifestyle category?

On June 14, our team is producing a special B2B panel event with four leading visionaries to discuss how wellness, skin, beauty, accessories, and media brands are elevating the market into a massive new retail category.

Elevated Talks

Luxury Meets Cannabis: A Conversation at NeueHouse NYC.

Our Panelists

Andrew Goetz, Co-founder + Owner, (MALIN+GOETZ)

Andrew founded visionary apothecary brand (MALIN+GOETZ) with Matthew Malin in 2004. They now have 10 stores across L.A., NYC, and London — and another opening next month in Hong Kong(!). His iconic cannabis candle and related Cannabis Collection have transformed the modern apothecary as we know it.

 

A post shared by (MALIN+GOETZ) (@malinandgoetz) on

Experiential: To celebrate the launch of their “Cannabis eau de parfum,” he and his team created a pop-up “olfactory dispensary.”

Design: His keen eye for design is reflected in (MALIN+GOETZ) stores’ modern interpretation of the traditional neighborhood apothecary as well as the brand’s sleek, minimalist packaging which has been featured at the San Francisco Museum of Art and the Cooper Hewitt Design Museum.

Cindy Capobianco, Founder, Lord Jones

“We believe we are a part of a revolution,” said Lord Jones’s founder, Cindy Capobianco, in last month’s Vanity Fair piece, “A Cannabis Craze Takes Over Skin Care.”

Los Angeles-based Lord Jones is the go-to luxury brand for CBD-infused wellness and health products and, according to Coveteur, “is the CBD and THC brand you’re seeing everywhere.”

 

A post shared by Lord Jones (@thelordjones) on

PR Prowess: before launching Lord Jones, Cindy worked in the fashion departments at Vogue and Allure magazines and was the Director of Public Relations for a number of major U.S. fashion brands, including Donna Karan and Banana Republic.

Partnerships: The Standard Hotel now stocks their CBD-derived products (a body lotion and gourmet gumdrops) in their minibars.


To Attend

This is an invite-only B2B event for editorial press, retailers, and industry. Email us at ElevatedTalks@818Agency.com to request registration information.


Megan Villa Creative and Content Director, Svn Space

Megan and her partners Monica Campana and Grace Saari recently launched Svn Space, a gorgeous new modern storytelling and e-commerce site for women focused on hemp-inspired beauty, health, fashion, and wellness.

They have a mission to lead the “Modern Green Evolution,” bringing a fresh, clean perspective to what was once considered counterculture — while introducing the many benefits of hemp and CBD-related products.

A post shared by Svn Space (@svnspace) on

 

Her previous experience as the former Editor in Chief of Herewith Magazine and as a Senior Global Marketing executive for Billabong’s Women’s Division make her a perfect fit.

Content Meets Curation: Megan has a keen eye for the trending CBD and wellness brands in the space — and content we love like, “These Lip Moisturizers Are The Balm.”

We also interviewed her in this great Q&A: West Coast Luxury Meets Cannabis & Hemp.

Anja Charbonneau, Founding Editor in Chief & Creative Director, Broccoli Magazine

 

Formerly the Art Director for Kinfolk Magazine, Anja heads up Broccoli Magazine, created by and for women who love Cannabis. She and her team are reshaping modern stoner culture by looking at Cannabis through the lens of global art, fashion, and culture.

A post shared by Broccoli (@broccoli_mag) on

Art and Design: The “Weed Ikebana Postcard Set” is now available on their website.

Leadership: Read our recent “Creator Spotlight” with Anja here.

Add a Question of Your Own

Do you have a burning question you would like our moderator Jed Wexler to ask our panelists?

Simply tweet @JedWexler with your question and we’ll add it to our question “hat.”

Special thanks to our amazing partners: NeueHouse and Journal Hotels,
Creative business storytelling, content strategy, and DIGITAL marketing for the world’s finest events. Click here to get in touch. 

Jed Wexler is the CEO and head of content strategy for 818 Agency and a leading market trends journalist quoted in The New York Times, Fast Company, and Shopify’s “2018 Retail Predictions and Marketing Trends.”

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