Client

HarperCollins Publishing is one of the largest book publishers in the world, releasing 10,000 titles each year in the U.S. alone.

Challenge

HarperCollins Children's Books and HarperCollins Global Team approached us with a question (several actually). How do we effectively (and efficiently) train our entire team to optimize our Facebook advertising campaigns and build warm audiences all year-round?

Strategy

We leveraged years of running effective Facebook and content strategy campaigns for our own clients and implemented our "818 Training Initiative" to help train up their C-suite and larger exec teams to run ads in-house. We did the following:

- provided an audit review for the Facebook campaigns they were already running
- helped to clearly define their Facebook strategy, best practices, structured testing processes, media spend levels, and building audiences
- conducted numerous on-site, hands-on training sessions & Q&As for their teams based in the U.S. and abroad

Results

  • A complete and scalable FB ad system that they can continuously leverage
  • An approach to building warm audiences all year
  • A customized vision for pre-order book sales

Key Takeaways

"We received tremendous value 818's Facebook Advertising workshop. Our global team now has a much better understanding of how to leverage FB ads to generate maximum revenue." C.Goldwitz, Senior Director of Marketing Partnerships, HarperCollins Publishing

Our CEO and Chief Strategist, Jed Wexler, along with Head of Social Media User Acquisition, Jennifer Spivak, were invited to present to 100 top executives at Harper Collins' Global Company Summit in Miami in February 2018. Yes!! #warmth

Next Case Study

CLIO Awards

Speak to a real human.

Start Here
80,000 of our closest friends receive our articles when they go live.