Are you a content creator or reporter? Or a little bit of both? Combining skill sets from each of these worlds is essential to being … Read More
Sir John Gielgud was one of Britain’s most accomplished actor-directors and a world-renowned Shakespearean. He was also an excellent writer — and he’s at his most eloquent when discussing the most essential ingredient to the creative process: collaboration.
Everyone on your team should be a writer, regardless of what they do. Everyone. Here’s why it’s so important and how to draw your own inner writer.
If you’re reading this, then you’ve definitely had a “hard stop,” needed to “circle back” later at some point, ruminated on whether it will “scale” and pondered how to “leverage” the “laddering up” of a project.
In the world of scary stories, is there a difference between a tale of horror and a thriller? Simply consider the source material. James Patterson called the thriller genre “a rich literary feast” – and these skillfully-constructed shockers have inspired some of the most thoughtful and imaginative films ever made.
The dog days of summer (almost) over, but a few weekends remain to sneak in a savory paperback. Here are a few of our favorite (content marketing) beach reads.
Content marketing is expected to become a $300 billion industry by 2019 – but have you ever tried to explain it to someone? Try this.
If you’re scrambling to complete that well-structured document by EOD, try stepping away from the screen and taking a stroll around the neighborhood.
Arguably the most respected literary journal of all time, The Paris Review is so much more than a quarterly feast for belletrists. It’s a cultural institution. And there are lessons to be learned from its unflagging devotion to printing nothing but first-rate content.
Is your event content marketing falling on deaf ears? Here’s how to write content your attendees actually want to read.