The dog days of summer are (almost) over, but a few weekends remain to sneak in a savory paperback. Here are a few of our favorite (content marketing) beach reads.
By Heather Pemberton Levy
This book is like eating your vegetables — good for you, and surprisingly satisfying. Filled with examples from Levy’s experience creating content marketing programs, Brand, Meet Story gives you all the dots to connect for better business storytelling, leaving you better able to turn your own ‘content’ into engaging articles.
The Book: The Writer’s Diet: A Guide to Fit Prose
By Helen Sword
Work on your beach bod and your beach brain with this lighthearted guide to better writing — a no-frills, meat-and-potatoes paperback that promises to “strip unnecessary padding from your prose.” Save us a seat at this table.
The Washington Post
An oldie but goodie, this collection of essays from the Washington Post‘s Writing Life column features insights from Julia Alvarez, John Banville, Jimmy Carter, Michael Chabon, Anita Desai, Joyce Carol Oates, Jayne Anne Phillips, and Carl Sagan about their own creative habits.
Heralded by critics and lay readers alike, Originals looks at the elation and frustration of challenging the status quo. How do we introduce new ideas without risking total failure? Adam Grant uses case studies to explore the innovation process, including what it takes to advance disruptive notions, and why we’re so resistant to change.
By Tim Wu
Advertisers have always been ‘attention merchants,’ but Tim Wu offers frank insight into how the industry has evolved, from TV’s golden age to the era of ad blockers.