Content marketing - summer beach reads

Best Books for Content Marketing: Our Favorite End-of-Summer Reads

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The dog days of summer are (almost) over, but a few weekends remain to sneak in a savory paperback. Here are a few of our favorite (content marketing) beach reads.


The Book: Brand, Meet Story: How to Create Engaging Content to Win Business and Influencer Your Audience

By Heather Pemberton Levy 

This book is like eating your vegetables — good for you, and surprisingly satisfying. Filled with examples from Levy’s experience creating content marketing programs, Brand, Meet Story gives you all the dots to connect for better business storytelling, leaving you better able to turn your own ‘content’ into engaging articles.

Brand, Meet Story - Heather Pemberton Levy

 

The Book: The Writer’s Diet: A Guide to Fit Prose

By Helen Sword

Work on your beach bod and your beach brain with this lighthearted guide to better writing — a no-frills, meat-and-potatoes paperback that promises to “strip unnecessary padding from your prose.” Save us a seat at this table.

The Writer's Diet - Helen Sword

 

The Writing Life: Writers on How They Think and Work

The Washington Post

An oldie but goodie, this collection of essays from the Washington Post‘s Writing Life column features insights from Julia Alvarez, John Banville, Jimmy Carter, Michael Chabon, Anita Desai, Joyce Carol Oates, Jayne Anne Phillips, and Carl Sagan about their own creative habits.

The Writing Life - Washington Post

 

Originals: How Non-Conformists Rule the World

Adam Grant 

Heralded by critics and lay readers alike, Originals looks at the elation and frustration of challenging the status quo. How do we introduce new ideas without risking total failure? Adam Grant uses case studies to explore the innovation process, including what it takes to advance disruptive notions, and why we’re so resistant to change.

Originals - Adam Grant

 

The Book: The Attention Merchants: The Epic Scramble to Get Inside Our Heads

By Tim Wu 

Advertisers have always been ‘attention merchants,’ but Tim Wu offers frank insight into how the industry has evolved, from TV’s golden age to the era of ad blockers.

The Attention Merchants - Tim Wu

 


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