5 Emerging B2B Content Marketing Tools for 2016

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Add these platforms to your toolkit for better content, engagement and conversion.


We get it. Learning new platforms can be time-consuming and intimidating. But these aren’t those kinds of platforms. Designed to make your life easier and your storytelling more robust, these B2B content marketing tools are the kind you want in your life. They’ll also help you better connect with your consumers for greater engagement, loyalty and sales:

Shopping Links

How it works: Shopping Links is an online platform that connects fashion and lifestyle brands with influencers for marketing collaborations. The Australia-based startup carefully vets every one of its more than 7,500 influencers, ensuring that audiences and engagement are genuine. Clients like Shopping Links for its cost effectiveness (at just $79 per collaboration) and ability to target the right influencers for their campaigns. We love the platform because we can access influencers’ Google Analytics, which offer real insights into their potential engagement.

Shopping Links - B2B content marketing tool

 

Lumiere

How it works: Any marketer who works in a team, and every marketer at an agency, knows how tough it can be to get swift, candid feedback on projects. By the time a piece has circulated via e-mail and comments are compiled, the game of ‘telephone’ has already begun and, “I’m not crazy about this imagery,” becomes, “Stephen doesn’t like the piece. Let’s start from scratch.” Lumiere simplifies the process of gathering customer, client and team member feedback for video content by allowing real-time, on-screen comments. We love the simplicity, and our inner data geeks love the valuable, actionable feedback we get.

Lumiere

Ceros

How it works: This tool is for every marketer with Infographic envy. No longer are creative graphics and animated content just for companies with in-house design teams. A content marketing tool that levels the playing field between large and small businesses, Ceros offers an easy platform for creating e-books, microsites, sales assets and even magazines. Our team loves the visuals, but we like its analytics engine, offering actionable insights, even more.

Ceros

Kissmetrics

How it works: Kissmetrics offers an antidote to a paradoxical problem for marketers: data exhaustion. We know how to gather stats, feedback and insights from our consumers. We can pull numbers from nearly every part of our campaigns. But sorting through it all to determine which insights will make a real impact? It’s nice to have a little help. That’s where Kissmetrics comes in. As our CMO, Jed Wexler, puts it, “It’s a key component to connecting email content marketing and lead generation to all of the rest of your CM efforts.”

Kissmetrics

Taboola

How it works: Drive traffic. Monetize content. Increase engagement. This tool really is as straightforward as it seems, and it’s even better for B2B marketers than rival Outbrain. “The difference between Taboola and Outbrain is that it has specific B2B targeting using a partner called Bombora,” says Lorraine Tran, our Managing Director. “You can segment by category and get very detailed with targeting specs, something I haven’t seen with many content recommendation platforms.”

Taboola

 

 

We all love things that make life a little easier. These emerging B2B content marketing tools make life easier and a whole lot more productive. Just can’t get enough content marketing tools? Get in touch. We’d love to share more of our favorites.


818 Agency provides creative B2B content marketing and social advertising campaigns to Fortune 500 companies and growth-oriented startups. Purveyors of real-time event content marketing. Based in NYC and LA. Get in touch here.

 

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