Effective Facebook advertising: follow these tips to get more out of your paid campaigns.
Do you make efforts to promote your event or conference 6-8 weeks out — only to let it lie fallow the rest of the year? … Read More
Are you a content creator or reporter? Or a little bit of both? Combining skill sets from each of these worlds is essential to being … Read More
Our 818 Content Editor and resident Francophile, Haas Regen, traveled to Paris during the holiday season. Il vous apporte toutes les nouvelles de Paris: the most … Read More
Sir John Gielgud was one of Britain’s most accomplished actor-directors and a world-renowned Shakespearean. He was also an excellent writer — and he’s at his most eloquent when discussing the most essential ingredient to the creative process: collaboration.
Everyone on your team should be a writer, regardless of what they do. Everyone. Here’s why it’s so important and how to draw your own inner writer.
What’s good for George Bailey is also good for Facebook Live Video: people want the “simple joys in life”; Google’s antitrust battle with the European … Read More
In the world of scary stories, is there a difference between a tale of horror and a thriller? Simply consider the source material. James Patterson called the thriller genre “a rich literary feast” – and these skillfully-constructed shockers have inspired some of the most thoughtful and imaginative films ever made.
The dog days of summer (almost) over, but a few weekends remain to sneak in a savory paperback. Here are a few of our favorite (content marketing) beach reads.
Tweak these behaviors today to see a greater impact (and measurable results) from your content.
As our very excited 818 Agency content team gets ready to head out to ASD Market Week to create, distribute, and run social advertising campaigns for the largest B2B merchandise trade show/retail conference in the U.S., we figured it was time to share 12 bite-size things all trade show and conference execs need to know (hint: content marketing has become essential to trade show marketing, and social channels have now become indispensable B2B tools).
“Content Strategy” and “Content Marketing” are definitely having a (prolonged) celebrity moment.
CMOs, trade show executives, and agency heads everywhere are madly Googling and adding themselves to every newsletter possible to try and figure out what this means and how to use it to drive customer acquisition.