Do you want to learn how to run your company’s Facebook campaigns in-house? Our new on-site workshops streamline the learning process for busy executives and larger teams. Consider it the “Seamless” of digital education — we come to you.
Did you know that Facebook is now the preferred social media channel for B2B decision-makers, topping even LinkedIn? Were you aware that the data you collect through Facebook ads will allow you to improve your ad targeting over time for a more efficient and cost-effective advertising experience? Last question (promise): Do you have the team in place but not necessarily the expertise?
A very biased answer to all of the above…
If you and your team are feeling stupefied, then book one of our expert-led, one-on-one training workshops — and in the process, learn how this all fits into your larger content and lead acquisition strategy.
With Facebook ad expert Jennifer Spivak and 818 Agency CEO Jed Wexler, we’re thrilled to introduce the first in the workshop series: Facebook Advertising for Business. It’s years of successful client campaigns condensed into one easy-to-follow workshop.
“Facebook ads can be an incredibly effective and cost-efficient lead generation tool for almost any business — IF they know what they’re doing,” says Jennifer Spivak, Head of Social Media User Acquisition for 818 Agency. “It’s relatively easy to go into the Ads Manager and set up a campaign, but it takes much more than that to make magic (ie low-cost conversions) happen. The worst thing you can do is try to dip your toe in without a proper strategy, ad testing plan, and an understanding of all the technical aspects involved in a successful, ROI-generating campaign.”
Some highly suggested reading for your commute:
Here Are the Biggest Mistakes Companies Make With Facebook Advertising