What’s the secret to gorgeous B2B content? It’s more than just beautiful photos. Take a screenshot from these five companies who are killing it at Instagram storytelling.
We have a confession to make.
We’re a B2B content strategy agency with an aversion to B2B content.
Suit jackets and pencil skirts huddled around the board room roundtable? Not our vibe. The patent open-armed gesture to the whiteboard from a grinning tie-clad exec? We can’t bring ourselves to it.
We believe B2B content is better than that.
More importantly, our case studies prove that inspiring B2B content performs better, increasing your customer loyalty and improving your bottom line. (How’s that for positive corporate jargon?)
Of course, beautiful photos are just half the battle in curating an effective Instagram feed, which should also inspire action — whether that’s signing up for your newsletter or making a purchase. In that spirit, here are five B2B brands that have wowed us with engaging content that inspires, educates and elicits a response.
Fedex could have easily stopped at showing the stunning destinations it visits, but its savvy team manages to work in FedEx branding in a way that’s memorable, yet impressively nonintrusive:
A photo posted by FedEx (@fedex) on
We have to give a nod to our new home, creative co-work space The Alley, whose Instagram feed is a reflection of its welcoming approach to business as well as marketing.
ASD Market Week
The Instagram account of the country’s most comprehensive B2B trade show gives retailers a curated, visual catalogue of product trends, making the feed as helpful as it is aesthetically pleasing.
We avoid Wall Street more than we do Times Square, but JP Morgan is one brand that may have inadvertently coined the phrase, ‘finance-cool.’
We’re enjoying the last of our #summer nights with a view of the #ManhattanBridge from a #JPMorgan employee. Tomorrow, this bridge will carry more than 450,000 commuters, including some of our 20,000 employees based in #Manhattan and #Brooklyn. 📸 cred: Vijay M., Asst Vice President
A photo posted by J.P. Morgan (@jpmorgan) on
Yes, HP has a lot to work with — but they’ve injected a human element into their Insta, encouraging questions and offering support, that supports their ‘personal’ visual vibe.
They’re only 48 posts deep and 68 followers strong, but Canadian company Choras Corp has just defined “small business beautiful”:
Stay in the know when it comes to your #money! Whether you’re a #BusinessOwner or a #student still figuring out your #finances, the Choras #newsletter has something for you! Sign up today at www.CHORASCORP.ca! #SmallBiz #B2B #Entrepreneur #Entrepreneurship ##SmallBusiness #Economy #News #WorldNews #GlobalEconomy #GlobalAffairs #MoneyTips #Budget #Business2Business
A photo posted by Choras (@choras_corp) on
…And Our Favorite Brand
For even more B2B content ideas, follow @818Agency for the images that inspire our own team: