The 5 B2B Brands You Need to Follow on Instagram

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What’s the secret to gorgeous B2B content? It’s more than just beautiful photos. Take a screenshot from these five companies who are killing it at Instagram storytelling.


We have a confession to make.

We’re a B2B content strategy agency with an aversion to B2B content.

Suit jackets and pencil skirts huddled around the board room roundtable?  Not our vibe. The patent open-armed gesture to the whiteboard from a grinning tie-clad exec? We can’t bring ourselves to it.

We believe B2B content is better than that.

More importantly, our case studies prove that inspiring B2B content performs better, increasing your customer loyalty and improving your bottom line. (How’s that for positive corporate jargon?)

Of course, beautiful photos are just half the battle in curating an effective Instagram feed, which should also inspire action — whether that’s signing up for your newsletter or making a purchase. In that spirit, here are five B2B brands that have wowed us with engaging content that inspires, educates and elicits a response.

 

FedEx

Fedex could have easily stopped at showing the stunning destinations it visits, but its savvy team manages to work in FedEx branding in a way that’s memorable, yet impressively nonintrusive:

London loving. 🇬🇧 #towerbridge #blackandwhite #london #uk #travel Photo: @anc362

A photo posted by FedEx (@fedex) on

The Alley

We have to give a nod to our new home, creative co-work space The Alley, whose Instagram feed is a reflection of its welcoming approach to business as well as marketing.

It’s #InternationalDayOfPeace! ✌ #Alley

A photo posted by Alley (@youralley) on

ASD Market Week

The Instagram account of the country’s most comprehensive B2B trade show gives retailers a curated, visual catalogue of product trends, making the feed as helpful as it is aesthetically pleasing.


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JP Morgan

We avoid Wall Street more than we do Times Square, but JP Morgan is one brand that may have inadvertently coined the phrase, ‘finance-cool.’

Hewlett-Packard

Yes, HP has a lot to work with — but they’ve injected a human element into their Insta, encouraging questions and offering support, that supports their ‘personal’ visual vibe.

Honorable Mention

They’re only 48 posts deep and 68 followers strong, but Canadian company Choras Corp has just defined “small business beautiful”: 

…And Our Favorite Brand

For even more B2B content ideas, follow @818Agency for the images that inspire our own team:


WHY DOES B2B CONTENT HAVE TO BE SO DRY? IT DOESN’T. WE PROVIDE IMPACTFUL STORYTELLING AND SOCIAL MEDIA ADVERTISING TO B2B EVENTS, BUSINESSES, AND OTHER AGENCIES. GET IN TOUCH HERE.

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